Tuesday, November 25, 2008

Good choices, bad choices

You see, this is a responsible - albeit largely symbolic - cost-cutting move that I can endorse. It'll be weird not seeing Tiger Woods pitch Buick any more (though it's hard to dispute his appeal as a marketer ... I've wanted an Enclave for a while now), but it's the right thing to do as G.M. trims expenses and seeks help.

Contrast that with CitiGroup and AIG, two businesses that are currently getting federal funding, who won't end their substantially more costly endorsement deals. One mind-numbingly brazen one is CitiGroup spending $400 million over 20 years to garner naming rights on the New York Mets' baseball stadium ... yet is more than happy to lay off 53,000 workers and sop up taxpayer money.

Seeing how we're now stakeholders in CitiGroup, do we get a seat at the board meetings?


Post a Comment

<< Home