Thursday, November 06, 2008


Congrats to the Public Information Office at Athens-Clarke County for winning three Savvy Awards. ...

Unified Government of Athens-Clarke County’s Public Information Office wins Savvy Awards

(Athens, GA) – The Unified Government of Athens-Clarke County’s Public Information Office received three awards in the Savvy Awards Program from the National City County Communications and Marketing Association (3CMA) at a ceremony in Incline Village, Nevada last week. Nominees for the Savvy Awards Program are from cities and counties throughout the United States. For 2008, the awards generated in excess of 800 submissions.

The Public Information Office was recognized with one of 3CMA’s top two awards – the 2008 Green Friendly Award for Most Outstanding Environmental Video for the Public Service Announcement (PSA) “Monster Truck Rally – Outdoor Water Use Ban.” This 30-second video uses the construct of a Monster Truck Rally commercial to convey the message that, at the time (Fall 2007), absolutely no outdoor water use was permitted. The judges cited the video’s creative and humorous approach to a serious problem that impacts the community in selecting it for this honor. The video was written by Sandi Turner of the Public Information Office and filmed by Jason Martin of Radar Productions. It stars former Mayor Gwen O’Looney and UGA professor Rhett Jackson and family.

The same PSA, “Monster Truck Rally – Outdoor Water Use Ban,” also won a Savvy Award for first place in the TV and Video – Public Service Announcement category. The judges in this category said, “We had to watch the video twice because we were laughing so hard the first time. This video is memorable because of its use of humor, but also creates an important awareness of the issue at hand.”

The office also received a third place Award of Excellence in the category of Marketing and Tools – Community Issue for the Think at the Sink water conservation campaign. Think at the Sink utilized a consistent water saving tip each day for 75 days distributed through a wide variety of media, such as local publications, radio, e-mail list serves, and ACTV – Channel 7 programming. Sandi Turner and Jeff Montgomery of the Public Information Office created and executed this campaign.


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