Wednesday, July 23, 2008


I'm only marginally ashamed to admit that I had absolutely never heard of Gossip Girl until reading this, but I will point out that is a fantastic marketing effort. This show is taking its biggest weakness - criticism over its content - and turning it into a strength by openly promoting said controversial content, thus luring curious viewers to their show.

Now, if someone call tell me what the heck it's about ...


Blogger Garrett said...

I thought it was hilarious when Penny Arcade did it earlier this year, too.

12:01 AM  

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