Wraparound
I'm glad to see Athens-Clarke County moving forward with consideration of placing advertisements on the community's buses. This is something I've been an advocate of for quite some time, and I think it's the right decision.
I am somewhat disappointed they opted out of the wrap-around advertisments, not only from an aesthetic point of view but also because it has the real potential to cut into revenue (and given the difficult economic times, maximizing revenue is crucial these days). The rationale, which is understandable, is that those ads are typically sold in longer blocks of time (Blake's article notes 12 to 24 months), and I would assume this is because of the cost of applying and removing the ads.
Still, I wish more flexibility would be considered with regard to this proposed trial period of this venture. If more revenue could be generated by permitting the wrap-around ads, in addition to presenting a more interesting look to our buses, why not set a one-year trial period for this?
Typically, that's presumed to be a permittable period of time and it's been a timeframe the community's used in the past (i.e. the initial compromise on the smoking ban).
I am somewhat disappointed they opted out of the wrap-around advertisments, not only from an aesthetic point of view but also because it has the real potential to cut into revenue (and given the difficult economic times, maximizing revenue is crucial these days). The rationale, which is understandable, is that those ads are typically sold in longer blocks of time (Blake's article notes 12 to 24 months), and I would assume this is because of the cost of applying and removing the ads.
Still, I wish more flexibility would be considered with regard to this proposed trial period of this venture. If more revenue could be generated by permitting the wrap-around ads, in addition to presenting a more interesting look to our buses, why not set a one-year trial period for this?
Typically, that's presumed to be a permittable period of time and it's been a timeframe the community's used in the past (i.e. the initial compromise on the smoking ban).
posted by Jmac at 9:46 AM
1 Comments:
Hi JMac,
I would have preferred the wraparounds, but the committee compromise was to leave that option for a later time and begin the program with the side, rear and interior ads. The wraps may come later, perhaps starting with ACC PSAs like "Think at the Sink" to test community interest.
-Kelly
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